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World's Ugliest Color Is Being Used To Discourage Smoking In 2012, Australian health officials and market researchers were looking for the most unappealing color to use on plain cigarette packaging. After extensive studies with smokers, they concluded that Pantone 448 C Will new blank cigarette packaging reduce the number of smokers? 2017 10 04 Packaging Strategies Iconic brands reimagined with the worlds ugliest color
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